There’s a story behind every brand. Sometimes, it begins before the launch. Sometimes, it ends before it ever gets a chance to sail.
I had big hopes for PeaceOfShip.com.
The name hit like lightning — clever, memorable, full of spirit and possibility. I saw it as the centerpiece of a shipping brand that could carry heart and humor in every delivery. A play on words, a whisper of mischief, a promise of peace. I still remember the moment I found the .com was available — like striking gold in a quiet canyon.
So I got to work. The logos flowed. A truck barreling across a map. Boxes marked with a dove. A dashboard that didn’t just track packages — it told a story. I built a homepage that welcomed you like a port. It felt alive.
But sometimes… things drift.
What started as a placeholder for a vision slowly became a project I no longer had the wheel on. Somewhere along the way, the ship changed hands — quietly, and without return. And while I won’t get into the names or details, let’s just say that not every story ends with a clean delivery.
And that’s okay.
Because the truth is, I still believe in what I built. The spirit behind it — the design, the tone, the originality — it’s all still mine. It’s still in me. And if it never sails under that name, I know something better will.
I’m not bitter. Just… honest.
This is for those who wonder where the brand came from. This is for the creative out there who’s had something slip from their hands and had to start again. I’ve learned that you don’t always need to call out the thief. Sometimes, you just need to tell your side of the story — and move forward with integrity.
PeaceOfShip.com may not be mine anymore. But the pieces I created from scratch — they are. And I’ll build again.
Because my best work was never tied to a domain.
It was tied to a vision.
And I still carry that.
— Jordan